FLIGHT 2020-2

Service Design is about designing, planning and organising services that create great user experiences.

Service Designers use digital platforms, personnel and physical environments when designing new services. The purpose is to transfer value from the supplier to the user – from the hospital to the patient, from business to the customer – in an efficient, comprehensive and attractive way. To achieve this, systematic efforts to understand the context, find users’ needs and generate new ideas for communication materials, websites, touch points, work practices and cooperative partners.

The process is interdisciplinary and service designers lean towards other design disciplines such as interaction design, graphic design and industrial design, as well as experts in research, business development, marketing, anthropology, sociology and interior architecture.

AHO has conducted research and teaching in service design since 2005 and students reguarly collaborate with businesses such as Telenor and DnB. We are internationally known for the development of the AT-ONE method used by large private and public organizations.

With the importance of the service sector in Nordic countries, our focus on innovation and user experience in this area has opened up a huge market for service design in recent years.

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